Gear Up for BikeFest Tucson!

BF2016-edible-fullpage-ad-01With perfect weather lately, albeit a little warm, we’ve already had a jump start on April. And we’ve seen lots of people out riding their bicycles earlier than usual. All of this bodes very well for BikeFest Tucson which will kick off officially on April 1st, 2016.

Organized by Living Streets Alliance each year, BikeFest Tucson is an annual celebration of the bicycle throughout the Old Pueblo and beyond. There are dozens of free events held all over the region on every day of the month for all levels of bicycle riders. Some of the events that have already been listed include:

Between now and the end of March, this calendar will fill with literally dozens of rides, too many to try to do them all. Who puts on all these rides? You do. That’s the best part of BikeFest Tucson, it’s a completely community-driven effort and it is the perfect platform to showcase creativity and community at the same time.

There are many other aspects of BikeFest Tucson that are worth mentioning. You can win lots of really great prizes just for riding your bike during the month of April by keeping track of your trips in the 2 Mile Commuter Challenge.

And, you can rally your co-workers to enter as a company or organization and keep track of all your trips together. It’s a fun way to challenge your competitors across town, or just have a fun internal challenge to see who can use their bike the most. Last year Watershed Management Group took home the title of “Bikeiest” workplace in Tucson. Who will unseat them in 2016?

Another way that businesses in Tucson get involved is by offering a deal or discount to customers or clients who arrive by bike. It’s an easy way to reward those who already and bike, and maybe attract a few new customers to your business. These are the kinds of customers you want to come find you. On average bicycle riding customers spend more per month than car driving customers — probably because they save so much money by not having to maintain their car so much.

We’d like to thank the City of Tucson Bicycle and Pedestrian Program and the Pima County Clean Air Program for making BikeFest Tucson possible each year. Special thanks to Zócalo Magazine and Edible Baja Arizona, our media sponsors. And to Transit Cycles and New Belgium Brewing Co. for bringing lots of fun to this event. April is going to be GREAT, and we hope to see you out there!

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