Bicycling is big business. As a recreational activity, bicycling is the second most popular national past time after running or jogging, contributing to a $6 billion industry.
A 2013 study released by Arizona’s Department of Transportation found that Arizona is a major bicycling destination and that out-of-state visitors contribute $88 million to the state’s economy each year.
On an a local scale, people who frequently substitute car trips for bike trips find they have more money in their pockets to spend on dining, entertainment and more.
So how can you position your business to take advantage of these customers or visitors to our state? That’s the topic of a lunch time seminar presented by Living Streets Alliance for Local First AZ members on Wednesday, November 19th from 12:00 pm to 1:00 pm. RSVP here.
LSA will highlight recent economic studies and share tips for becoming a business that welcomes people who use bikes. Building on the work of April Economides who visited Tucson last fall to talk about building Bicycle Friendly Business Districts, LSA will share research supporting some of the following facts and figures with attendees:
- There is a strong bike local / shop local connection. Bicyclists are more likely to visit businesses that are nearby, rather than drive long distances to a mall. Because of this they are more likely to see and try out new businesses that pop up in their area.
- At over $9,000 per year – the current AAA estimated cost to own a personal vehicle – bicyclists have a lot more discretionary income to spend than their car-owning counterparts. Even car-light households see many economic benefits to using cars less frequently for small trips.
- More employees and customers arriving by bike reduces the need to increase car parking for other customers.
- Employees who bike to work are sick or absent from work less often, are healthier, happier and contribute to a positive work environment.