Press Release: Lime launches Lime Hero partnership with Living Streets Alliance

Photo credit: Kathleen Dreier

Tucson, AZ (January 6, 2025) – Lime riders in Tucson can now help transform their streets into vibrant public places with every trip through a new Lime Hero partnership supporting Living Streets Alliance (LSA). Lime’s new Lime Hero partnership with LSA will allow riders to opt in to round up the cost of their trips, with the difference donated to LSA’s advocacy, programming, and street transformation services,that bring people together and provide safe, accessible, and attractive transportation options. Lime will use social media and email messaging to let its riders know about the opportunity to support the organization.

“Living Streets Alliance and Lime share a vision for more vibrant, safer streets, more sustainable mobility options, and an inclusive future for two-wheeled transportation across Tucson. We’ve partnered before, and we’re excited to formalize that collaboration through Lime Hero. Transportation remains one of the most visible and actionable sources of climate pollution in Tucson, contributing significantly to community-wide emissions. Shifting even a small share of short car trips to walking, biking, transit, or scooting is a powerful opportunity to cut emissions while improving public health. This new formal partnership empowers riders to support healthier, more connected communities with every trip,” said Vanessa Cascio, Executive Director of Living Streets Alliance.

“At Lime we are committed to giving back to the communities we serve, and our Lime Hero program helps us and our riders do so in a meaningful way. We’re proud to partner with Living Streets Alliance, uplifting their biannual Cyclovia open streets event and supporting their efforts to create safer streets, expand access to sustainable transportation, and build vibrant neighborhoods where people feel confident riding, rolling, waking and more, every day,” said Monica DiLullo, Senior Regional Lead, Government Relations at Lime.

This new Lime Hero partnership in Tucson is just the latest launch of Lime’s global roundup donation program, which is now live in markets across 10+ countries including: the United States, Canada, the United Kingdom, France, Germany, Australia, South Korea, Sweden, Hungary, Bulgaria, and Austria. Through partnerships with more than 65 organizations in more than 90 cities, riders who become Lime Heroes help to improve their communities with every ride they take. More than 175,000 Lime Hero riders have already helped to raise nearly $1 million globally for non-profit organizations addressing clean-air, safe streets, youth and community programming, services for the unhoused and more.

Lime Hero in Tucson joins a family of initiatives under Lime Impact Lab, Lime’s new global platform for community and environmental responsibility. Through programs like Lime Access, which offers discounted rides for those on income assistance programs like SNAP or Medicaid, and Lime Hero, which allows riders to round up the cost of their trips to support community nonprofits, Lime Impact Lab works to make transportation more available and sustainable.

Since its inception, Lime has provided tens of millions of impact trips—rides that advance social, environmental, or economic well-being—across more than 90 cities worldwide. Lime Impact Lab measures success not by the number of rides taken, but by communities strengthened, widespread access, and positive social outcomes achieved through reduced mobility barriers.

Riders in Tucson will be able to contribute to the cause by simply tapping the “Donate” button in the menu of the Lime app to join the program and round up the cost of their ride. The cost of each trip they take will be rounded up to the nearest dollar and the difference will be donated. 

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About Lime
Lime's mission is to build a future where transportation is shared, affordable, and carbon-free. As the world's largest provider of shared electric vehicles, Lime partners with cities to deploy electric bikes and scooters to serve any trip under five miles. A past TIME Magazine 100 Most Influential Company and Fast Company Brand That Matters, Lime has powered hundreds of millions of rides across 30 countries and five continents, spurring a new generation of clean alternatives to car ownership. Learn more at li.me.

About Living Streets Alliance

Living Streets Alliance (LSA), is a Tucson-based nonprofit organization whose mission is to transform our streets into vibrant public places that bring people together and provide safe, accessible, and attractive transportation options. LSA is increasing healthy, dignified, sustainable transportation in Tucson through outreach, education, and advocacy. For

more information visit www.livingstreetsalliance.org.